Thinking aloud

After Revit was purchased by Autodesk in 2002, I spent a grand total of a few months there. I’ve not written much publicly about my experiences there because they have a reputation for long institutional memories. I am sure that this post isn’t going to make them love me any more than they already don’t.

Before Autodesk bought Revit, I always wondered about the apparent favorable bias among the CAD press towards them. In my time in the industry, they were pushing their boots into customers’ and partners’ heads (something I suspect they’re still pretty good at) but portions of the CAD press always seemed to give them a bye. Truth be told, there were some CAD journalists who hated them unreasonably, but by and large, they got a pass.

Still, the “professional” CAD press was careful to hide it. Very careful. But it was there. In an incident that blew up on Autodesk, a letter that Revit sent to ADT consultants ended up in the hands of a journalist who told me Autodesk’s PR department had faxed it to him. They were simply reprinting whatever they were sent by Autodesk.

But now, and for the first time, we got ‘em. Dead to rights. Check out this quote from Deelip Mendez, one of the arrivistes in the CAD press, a blogger who would have little traffic if not for the fact that Ralph and Roopinder have been promoting his blog:

But I know that Autodesk Marketing is the best there is and when they say something, I listen and wonder.

This comes in a long, unfocused post in which Deelip tries hard to make something out of nothing between Dassault and SolidWorks. But there it is: the slavish, unthinking bias that Autodesk is…wait for it…a thought leader. And that that leadership comes from…squeeze your eyes shut in case you are blinded by the revelation…the marketing department.

In being so overt, Deelip has blown everyone’s cover, the thin veneer of independence that has been carefully nurtured for a long time. The CAD world is a small place…there’re only so many vendors to bill. Between dissing startups as irrelevant (they said that about both Revit and Seemage) and kowtowing to ADSK’s marketing department, it must get monotonous drinking the same flavor of Kool-Aid all the time.

At work, we use Clicky web analytics to supplement our web statistics. It’s a great service, and Sean at Clicky has always answered my questions quickly and personally. In short, they’re exactly the kind of people you want to work with.

So, I can imagine how furious he must have been when he had to deal with Linksys "technical" support on a blown switch.

You can read the story here, but the real point is that Sean got smart: he used his blog and his knowledge of SEO to make damn sure Linksys will pay and pay. Just check out the searches Sean posts. If I were looking for a switch, I’d search for exactly these terms and walk, no make that run, away from this particular switch.

The moral: not only is blogging the ultimate version of Consumer Reports (minus the holier-than-thou-1930’s Socialist slant), but the sweet, sweet satisfaction of really stickin’ it to mega-roadblocks like Linksys delivers catharsis and helps others.

Right on, Sean. And thanks for the warning, though I wish you had some Netgear stuff to trash. I want them to suffer, too, but my blog isn’t as well trafficked.

You know all those commercials Verizon is running with a young boy talking about “30db hot” and in which, in open-mouth wonderment, he seems to be awash in light? Well, fudgedaboutit, at least when it comes to multiple HD video on demand streams and high-speed Internet.

Not many people realize that FiOS uses a hybrid system for video. It uses both QAM (what we think of as “normal” cable) for much of its programming. But for VOD, it’s IPTV. IPTV data streams are delivered via the Actiontec routers that Verizon requires customers to use because these routers have a network interface module, or NIM, that bridges IEEE 802.3 Ethernet as we know it to the set-top boxes. The set-top boxes are connected by coax cable, of course, and a standard called MoCA (multimedia over COAX) enables them to receive IPTV. It might surprise people to know that FiOS set-top boxes get an IP address from the router just like computers do. To try to make sure that the VOD video streams do not detract from subscribers’ Internet connections, the router implements QOS for the the IPTV video streams.

Complex? You bet. And it all worked great until VZ started offering HDTV VOD.

Tonight, for the first time, I had two HDTV streams going and it killed my Internet connection. I called VZ and the first thing the guy tried to make me do was factory-reset the router. When I objected, he told me that “hundreds of customers watch multiple HTDV VOD streams while getting full bandwidth from Internet connections.” Because I insisted, he agreed to consult with a video expert.

A few minutes later, he came back on the line and admitted that FiOS can’t support more than one simultaneous HDTV video on demand stream. He didn’t blame the router. Astonishingly, he blamed the ATM switches in the central office. (ATM is old, old, old, and I can’t believe VZ implemented it in FiOS…they can’t seem to help themselves. Billions to build a new network, but they’re still using protocols from the 70s in it.)

Bottom line: when you get FiOS you get fiber, all right. But you don’t get the ability to really use its capacity. In fact, it’s easy to overwhelm it.

Ha ha! You’ve been Rickrolled!

I know I’ve been very lax about blogging here because launching a whole new category of enterprise application development software is taking up all my time.

Still, I am compelled to stop for a moment and give WordPress2.5 maximum love for being a killer upgrade. Installation was a snap, and the single problem I had with uploading images was taken care of with one Google search.

In a word, awesome. Those VCs funding Joomla and Drupal are going to wish they’d never written the check.