Jul 27

Consumer Reports is the Church Lady

By Alex Neihaus Cars No Comments »

I’ve been reading Consumer Reports since I was a teenager.  Without a doubt, they the most authoritative consumer product testers. And they know it.

I’ve always been amused by their combination of geeky testing regimens and their 1930’s-derived Socalist practices (purchasing a subscritption to the magazine makes you a “member” of Consumer’s Union and eligble to vote for their directors).

But they’ve always been both supercilious and self-righteous. For years, they claimed “no advertising” but gleefully pumped their (now-made-useless-by-the-Internet) car pricing “service.” Finally, after years of duplicity, they changed their claim to make an exception for their own ads without blinking an eye.

But when they decide they don’t like something, look out. They’ve tortured Suzuki (who deserved it) and Bose (who didn’t). CR was the earliest — and most smug — detractor of SUVs.

Unlike almost any major American news outlet today, their masthead contains zero, none, nada email addresses for readers’ responses. Alone among American journalists, CR doesn’t need to hear from anybody. Even the blog post I am about to blast doesn’t take trackbacks…their bubble is complete.

On now to a piece of advice I read tonight in CR’s auto blog. Tony Giorgianni’s mostly banal post on getting the most from a new car (offering wisdom like RTFM and “get winter mats”) also offers the surreal advice that new car owners should “Change a tire. It’s…a good idea to do a trial run with the jack and spare tire…”

Now I don’t know what planet Tony and CR’s editors are on, but I absolutely guarantee that nobody…and I mean no one…is going to test changing a tire. It’s so ridiculous that only CR could give this advice with a straight-laced face.

You betcha, Tony. When I get my next new car, I’ll suck down a large dose of fish oil and prune juice, then run right out and practice changing tires.

Update: As of the day after I posted a comment with a link to this post on Consumer Report’s original post, they haven’t approved my comment. Sure, they could argue I am trolling for traffic. But I’m not, and I don’t think they really believe that either. They’re just keeping the membrane impenetrable.

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Jul 24

@I @surrender @to @social @media

By Alex Neihaus General musings 1 Comment »

Last weekend, I attended PodCamp Boston. It was incredible. And there are two things I learned. First, my fellow vps of marketing in Boston, who at their networking event three days before Podcamp Boston indicated they’d never heard of this major event happening in their backyard, will remain with their heads totally stuck in the sand.

Second, even I haven’t gone all the way. This blog’s URL was www.alexneihaus.com, representing my old-style Internet persona.

Now, as the more observant of you will notice, we are at www.yobyot.com. (Toyboy spelled backwards.)

What’s the difference? At PodCamp, people signed their badges with their Twitter handles. I’d been dabbling in Twitter — not quite getting it — until PodCamp, when I met people who tweeted they’d met me while we were talking. The number of people I follow and those following me exploded (relatively…I am still building contacts there).

So, the only right thing to do is to lose the web 1.0 persona and become all I can be.

@I @am @now @yobyot

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Jul 08

The first cut is the deepest

By Alex Neihaus General musings No Comments »

the-first-cut-is-the-deepest

This is a post about product liability. Or, more accurately my fury at Whirlpool for making it nearly impossible to lift their refrigerators without slicing off your fingers.

Short version: we’re renovating the kitchen. Today, stainless steel appliances are all the rage. This despite the fact that they collect fingerprints, dent easily and cost more. Still, we do what we’re told by the kitchenistas and we dutifully bought a stainless steel fridge.

Through a series of mishaps, it turned out that the general contractor, the tile guy and I ended up having to lift this 600 pound beast up the three stairs to my front door and then into the kitchen to install it.

I was on the left side of this thing, trying to lift it up on the count of three. “One….two…three!” Bob shouted and we all heaved up and towards the door. I had my shoulder against the bottom and my left hand under the left side.

On step two, I looked down and was gushing blood. The damn stainless steel cabinet’s un-smoothed-off bottom edge had sliced deeply into three fingers of my left hand. It was painless (then) and so I was sorta detached from all the blood literally pouring from my left hand. (I am left handed by the way).

We finally got the behemoth into place, and as I was taking off the last of the shipping material, I considered whether or not to tilt the monster back and wipe the blood off the bottom edge that had so nearly severed my fingers. “Nah,” I thought. “Let the next owner mix his or her DNA with mine.” (Don’t anyone tell Tricia I left a souvenir on her now stained stainless steel cabinet. This is our secret.)

Today, as I sit at work and try my level best to type emails and collateral, I’ve considered calling a torts attorney (aka an ambulance chaser) and suing Whirlpool. It’s idle, but appealing, thinking (the cuts will heal). But one or two more steps, and I think the first use of the fridge would have been to chill my severed digits in preparation for surgical reattachment.

Had that happened, I’d have had a whole new career: torturing Whirlpool through the court system.

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