This morning, I was searching for blog posts about Gartner researchÂ and came across this one from David Scott really tucking it to Gartner for their lack of authenticity in social networking.
It’s no big surprise that David thinks they’re inept. If there’s a firm on the planet that has fewer bona fides in social networking than Gartner, I haven’t found it. I wouldn’t be surprised if their analysts talking about social networking and social networking companies were last working on an update to the wave on MVS/TSO, the “social network” for mainframe COBOL programmers.
Gartner talking about social media is like me going to aÂ 20-sumthin’ nightclubÂ in a Speedo. (I’m middle-aged andÂ need to lose a few pounds…so there’s your image.)
They have nothing to contribute — except to the social media software vendors who wait in vain for Garnter to bless them and their space (all the while charging them outrageous fees for “access” and conferences in which Gartner pontificates to the 50 sleepy clients they’ve attracted for a junket).
I can’t claim to be on top of every social media happening out there. But I can assure you that whatever self-possessed, supercilious prognostication that Gartner social media analysts make (.9 probability) will impress only their very-late-adopter client community who themselves will never, ever really get it.