Oct 22

An open letter to Michael Steele and the Republican Party

Dear Chairman Steele,

Last November, I made a $25 contribution to your party’s candidate. I also made a $25 contribution to the Obama campaign. Then, I wasn’t sure who would have been the better president.

Now, after months and months of non-stop invective from you and your party against President Obama, I am sure I did the right thing in voting for Obama.

Let me get something off my chest: when I gave you my contribution I asked you not to send me email…not to call me at home…not to keep sending me the vile propaganda and lies via snail mail that you are now sending at least twice a week. (We’ll get the the “survey” I’ve attached to this post in just a minute). I made the same request of the Obama campaign. They honored my request; you and your party of naysayers and obstructionists have not.

Instead, you keep sending me items like the “survey” I’ve scanned in and attached to this post. Maybe you thought that you could make wild claims like the one that the current administration is issuing “radical environmental regulations based on unproven theories and the demands of out of-touch left wing extremists.” Or maybe that some misguided Republicans might be pleased that your politicians “…have successfully blocked or amended many of their most radical proposals” while proposing and contributing nothing to the debate.

I get it…I really do. Negative works. Calling everyone names…calling their mothers nasty names…works better than actually governing…being a loyal opposition…contributing to the greater weal. Instead, for your party everything the other party does is wrong; only you can solve problems like Wall Street’s greed, a war based on lies and a sunken economy. Oh…I forgot. For those, we have Republicans to thank. As President Bush said, “Mission accomplished.”

I hope everyone reading this post takes a look at the “survey” you sent me. C’mon…do you think your voters are idiots? These questions are one-sided and are like waving the red flag at a bull. All you want is money…and if you piss people off at government…make them feel it’s working against them, so much the better for you and your power-hungry Senators (and so much the worst for us).

It’s too hard to pick the most egregious of the 19 questions on this “survey.” Clearly, you don’t give a damn about what people think…you just want them to read this, get angry and send you money. Still, what’s the point of a question like #16 (Are you in favor of the federal government taking a permanent ownership stake in the nation’s largest banks)? Aren’t Citibank and AIG dying to pay back TARP funds so they can get back to ripping off investors without government oversight? Didn’t the taxpayers line Goldman Sachs’ pockets with credit-default swap payments via AIG’s bailout? Isn’t it enough for you that Wall Street is too big to fail while the rest of us aren’t?

Seriously, Chairman Steele, if you want people to consider Republicans to be capable of running the country, start by working with the current administration to fix the problems we have. Next, admit to the failed policies of eight years of the Bush administration…including torture, warmongering and being asleep at the economic switch.

And please, please stop sending me twice-weekly appeals for money disguised as the worst kind of pandering direct mail.

icon for podpress  The Republican's Stop Obama : Download (161)
Tagged with:
Oct 09

Those of you who know me may remember Revit’s 2001’s “shelf present” or 2002’s infamous treadmill pr stunts. If you do, you won’t be in the least surprised to see images of the front and back of a card actors in prison uniforms are going to be handing out next week at Oracle OpenWorld in San Francisco.

Yup, I am back to some tried-and-true marketing tactics: poke the opponent in the eye using humor and rely on the power of community. What is new this time is how effective social media has been in helping create buzz about this stunt before we even pull it off.

If you are in SF next week, please do join us at the party. Remember to bring along photos and/or videos of the stunt for the competition.

Update October 21, 2009: It was a massive success. Check out the hi-jinks here

Oracle OpenWorld 11 things to consider before buying Oracle SOA Suite 11g

Oracle OpenWorld social media meetup invite

Oct 07

shillwarning

Well, this is one of those times when the government acts and you get to chose your reaction. On the one hand, the emergence of the ‘net as the definitive source of reviews for everything from software to celery has become a bonanza for the shills of the world who review products for filthy lucre and who pretend or obscure that they’ve been bought.

On the other hand, while advertising isn’t a protected form of free speech, it’s sad that we need government intervention limiting speech to prevent these people from preying on grandma’s Google search for cookie dough.

Into this fray steps the FTC with new rules to take effect in December, 2009. (I’ve attached a PDF of the new rules to this post for your convenience.)

You can see the rules struggling to keep up with new and social media. That, in itself, is an interesting commentary on how technological innovation always outstrips government’s ability to keep pace, much less anticipate the impact of technological change. Consider this heavily parsed defintiion from the rules:

An advertiser’s lack of control over the specific statement made via these new forms of consumer-generated media would not automatically disqualify that statement from being deemed an “endorsement” within the meaning of the Guides….Thus, a consumer who purchases a product with his or her own money and praises it on a personal blog or on an electronic message board will not be deemed to be providing an endorsement.

In contrast, postings by a blogger who is paid to speak about an advertiser’s product will be covered by the Guides, regardless of whether the blogger is paid directly by the marketer itself or by a third party on behalf of the marketer.

…For example, a blogger could receive merchandise from a marketer with a request to review it, but with no compensation paid other than the value of the product itself. In this situation, whether or not any positive statement the blogger posts would be deemed an “endorsement” within the meaning of the Guides would depend on, among other things, the value of that product, and on whether the blogger routinely receives such requests.

You all clear on that now?

icon for podpress  FTC advertising rules on blogging and social media: Download (143)
Tagged with:
preload preload preload