Comments on: Currensee gets it http://www.yobyot.com/general-musings/currensee-gets-it/2009/07/15/ You know you heard it here first Thu, 28 Jan 2010 17:49:50 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Are you marketing to stand out or stand back? – Michelle A. Heath http://www.yobyot.com/general-musings/currensee-gets-it/2009/07/15/comment-page-1/#comment-8231 Are you marketing to stand out or stand back? – Michelle A. Heath Thu, 16 Jul 2009 16:39:08 +0000 http://1786871127#comment-8231 [...] to create your differentiator and stand-out? As my friend, Alex Neihaus, so poignantly penned in his blog post yesterday about Currensee: In high tech marketing, the “blend” is everything. You gotta have [...] [...] to create your differentiator and stand-out? As my friend, Alex Neihaus, so poignantly penned in his blog post yesterday about Currensee: In high tech marketing, the “blend” is everything. You gotta have [...]

]]> By: Michelle Heath http://www.yobyot.com/general-musings/currensee-gets-it/2009/07/15/comment-page-1/#comment-8224 Michelle Heath Wed, 15 Jul 2009 22:25:49 +0000 http://1786871127#comment-8224 Hey Alex. Thanks for "thinking aloud" about us and our video. We're all about breaking the mold here at Currensee and putting it out there (no pun intended.) You stated it perfectly in your post and it's really at the heart of who Currensee is and how we are changing the game. Why does marketing always have to go the same-old value prop route in the same-old way? I say, change it up. Think about what's going to connect with your audience and, for god's sake, have some fun! We hope people enjoy it. Trader or not, who doesn't love a fabulous booty? Michelle Hey Alex. Thanks for “thinking aloud” about us and our video. We’re all about breaking the mold here at Currensee and putting it out there (no pun intended.) You stated it perfectly in your post and it’s really at the heart of who Currensee is and how we are changing the game. Why does marketing always have to go the same-old value prop route in the same-old way? I say, change it up. Think about what’s going to connect with your audience and, for god’s sake, have some fun! We hope people enjoy it. Trader or not, who doesn’t love a fabulous booty?

Michelle

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