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	<title>Thinking aloud &#187; authenticity</title>
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		<title>Vinyl records aren&#8217;t staging a comeback so don&#8217;t look for social media wisdom from analysts</title>
		<link>http://www.yobyot.com/general-musings/vinyl-records-arent-staging-a-comeback-so-dont-look-for-social-media-wisdom-from-analysts/2008/10/16/</link>
		<comments>http://www.yobyot.com/general-musings/vinyl-records-arent-staging-a-comeback-so-dont-look-for-social-media-wisdom-from-analysts/2008/10/16/#comments</comments>
		<pubDate>Thu, 16 Oct 2008 14:13:46 +0000</pubDate>
		<dc:creator>Alex Neihaus</dc:creator>
				<category><![CDATA[General musings]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[gartner]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[This morning, I was searching for blog posts about Gartner researchÂ and came across this one from David Scott really tucking it to Gartner for their lack of authenticity in social networking. It&#8217;s no big surprise that David thinks they&#8217;re inept. If there&#8217;s a firm on the planet that has fewer bona fides in social networking [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.yobyot.com/wp-content/uploads/2008/10/increasinglyirrelevant.gif"><img class="alignnone size-medium wp-image-273" title="increasinglyirrelevant" src="http://www.yobyot.com/wp-content/uploads/2008/10/increasinglyirrelevant.gif" alt="" width="188" height="188" /></a></p>
<p>This morning, I was searching for blog posts about Gartner researchÂ and came across <a href="http://www.webinknow.com/2008/10/gartner-fails-m.html" target="_blank">this one</a> from David Scott really tucking it to Gartner for their lack of authenticity in social networking.</p>
<p>It&#8217;s no big surprise that David thinks they&#8217;re inept. If there&#8217;s a firm on the planet that has fewer bona fides in social networking than Gartner, I haven&#8217;t found it. I wouldn&#8217;t be surprised if their analysts talking about social networking and social networking companies were last working on an update to the wave on MVS/TSO, the &#8220;social network&#8221; for mainframe COBOL programmers.</p>
<p>Gartner talking about social media is like me going to aÂ 20-sumthin&#8217; nightclubÂ in a Speedo. (I&#8217;m middle-aged andÂ need to lose a few pounds&#8230;so there&#8217;s your image.)</p>
<p>They have nothing to contribute &#8212; except to the social media software vendors who wait in vain for Garnter to bless them and their space (all the while charging them outrageous fees for &#8220;access&#8221; and conferences in which Gartner pontificates to the 50 sleepy clients they&#8217;ve attracted for a junket).</p>
<p>I can&#8217;t claim to be on top of every social media happening out there. But I can assure you that whatever self-possessed, supercilious prognostication that Gartner social media analysts make (.9 probability) will impress only their very-late-adopter client community who themselves will never, ever really get it.</p>
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