At work, we use Clicky web analytics to supplement our web statistics. It’s a great service, and Sean at Clicky has always answered my questions quickly and personally. In short, they’re exactly the kind of people you want to work with.

So, I can imagine how furious he must have been when he had to deal with Linksys "technical" support on a blown switch.

You can read the story here, but the real point is that Sean got smart: he used his blog and his knowledge of SEO to make damn sure Linksys will pay and pay. Just check out the searches Sean posts. If I were looking for a switch, I’d search for exactly these terms and walk, no make that run, away from this particular switch.

The moral: not only is blogging the ultimate version of Consumer Reports (minus the holier-than-thou-1930′s Socialist slant), but the sweet, sweet satisfaction of really stickin’ it to mega-roadblocks like Linksys delivers catharsis and helps others.

Right on, Sean. And thanks for the warning, though I wish you had some Netgear stuff to trash. I want them to suffer, too, but my blog isn’t as well trafficked.

Well, check out this case study.

On Saturday, I blasted TIAA-CREF. Today, they’re all over this blog. And I’ve got the stats to prove it.

Here’s a a screen grab of activity from today (Monday, 2/4) from Clicky.  Almost an hour from a single IP address! (This may represent several users as I presume TIAA-CREF has routers and firewalls that share their public IPs.) And, there are multiple visits from multiple TIAA-CREF IPs that add up to more 90 minutes of time on this blog. That’s a long time for visitors to spend on a blog, even in aggregate.

Wonder who is at this IP address?

 

Yup, it’s proof positive of the power of blogging. Was it more forceful to blog about the Orwellian language in the price increase letter or should I have talked to a customer service representative by phone? Which do you think got more attention?