If you follow my blog — and you know you should — you also know that I’ve been writing about cars a lot lately. It’s because I have mastered stretching the car buying process for as long as a year. Between research, taking delivery overseas and waiting for the car to be shipped home, that’s how long it can take me.
While that may seem like waterboarding to those of you who just buy one off the lot, and thank God that’s over!, I actually enjoy the elongated process because I learn so much more about the car that way. Plus, I can wait for the best price and, most importantly, making the process excruciatingly long means I’ll never become an impulse car buyer.
By the time we took delivery of Tricia’s new XC60, I’d learned that the car’s engine is made in a Ford plant in Wales, the transmission comes from Japan and the steel body parts are stamped at Torslanda, Sweden (pronounced in English, I think, like “tush-lander”). These and other useless bits of information plus a cover-to-cover reading of the online owner’s manual really do help cement the decision to buy a car.
For me, cars cost so much — and you keep them for so long — that it’s almost inexcusable to spend tens of thousands of dollars on a car that you haven’t become an expert on. After all, you can keep some cars almost as long as you keep your children. (I do realize how unfortunate that simile is, I really do. You try coming up with clever analogies. Post your alternatives as a comment and we’ll see which one(s) are more apt than the one I came up with.)
Anyway, Volvo has been doing overseas delivery for a long time. Long enough that in the distant fog of non-Internet time they felt it would be a good customer service idea to send a letter to a buyer letting him or her know when the car shipped from Europe and when it might arrive at the local dealer.
I received such a letter this morning. (Interesting, it came via email, so this customer service process has been updated somewhat for the Internet age.) You can see a redacted copy of the letter by clicking on the link at the end of this post.
Why is this old school? Well, for one thing Volvo generated a letter, not an email. That makes me think Volvo used to actually snail mail these out. I almost wish I’d gotten a letter postmarked Tushlander, Sweden. The footer is pretty interesting, too, eh? C’mon, how often have you gotten a letter from a car manufacturer with the bank wiring instructions for different currencies in the footer? Quaint.
But a letter like this is old school because it’s outdated. There are bazillion ways to track your car minute by minute as it crosses the ocean. For one, the shipper will give you a status update on its website, using your VIN as a tracking number. After all, if UPS can tell you where that package of gum is, why can’t a logistics company tell you where a freakin’ car is just as easily?
But the ne plus ultra of tracking is the many sites that combine cargo ship satellite transponders with Google Maps to give you the minute-by-minute location of a cargo ship. For example, the Platinum Ray, which has Tricia’s car on it, is in Southhampton in the UK at the moment. That’s its last stop in Europe on this voyage before it travels to Newark; Baltimore; Brunswick, GA and Charleston, SC on this side of the pond. By the time you read this, it may be on a completely different voyage. Still, you ought to check out this link, then click on “current vessel’s track” to see how precisely where this ship is. You may think me odd or impossibly geeky, but this is just too cool for words. I’m sorry; this is the balls.
But even though I can run technological rings around Volvo’s letter with up-to-the-minute news of where Tricia’s car is as it makes its way to her, I am even more impressed with the letter. It’s a nice touch, trying to keep the customer in the loop, not assuming the customer is technologically equipped to find the ship’s callsign and input it into a tracking site.
It may be old school, but it’s cool, too.
I realize that recent posts on this blog have veered wildly from maudlin to manic. But, hey that’s life, ain’t it?
Today’s news is that Massachusetts has minted another new driver, who models her newly printed learner’s permit here.
Having thought through this process in detail in my mind, I realized she’d want to try the permit out as soon as possible — a scary thought for a driver who has never before been behind the wheel of 3000 lbs. of motorized metal. It’s even more frightening around here, where the appellation “masshole” applies to maybe three out of five drivers one encounters on the Commonwealth’s crumbling highways.
So, in a very effective bit of long-range planning, today was not the first time our new driver took the wheel. In fact, we’ve been practicing in parking lots for months. Simple stuff: getting set behind the wheel…where the controls are…turning left and right…stuff you shouldn’t have to learn the first time you are in traffic.
The results? This brand-spankin’-new driver was able to drive home from the Registry safely and almost perfectly.
It was with self-preservation in mind that I hit upon pre-permit practice sessions. But it worked perfectly. I recommend it to all parents with eager, inexperienced drivers.
BTW, am I alone in being shocked that the mandatory driver’s education class and road instruction costs $800?
OK, I don’t know what DC Shoes are…and whoever these people are, they certainly didn’t create this video to try to get me to buy their stuff. I am just not their target market.
But I gotta say, this video has four minutes of the most spectacular drifting I have ever seen. “Oooo!,” you’ll say when you see Ken Block smash the fluorescent lights. “Whoa!,” you’ll shout when he slams the driver’s rear wheel into the water balloon in the hand of a dummy (which is seated comfortably in a folding chair). And you’ll be outta your seat when your see Block slam out of a doorway and drift clockwise to within inches of the edge of a dock.
(But what’s up with the paint-ball stuff? Does the shooter celebrate because he hit the car or because he just lives to shoot again?)
This might not rise to the level of an Internet meme, but it’s pretty close.
(Oh, and you can skip the last few minutes…unless, of course, you wanna see the clothes.)
I’ve been reading Consumer Reports since I was a teenager. Without a doubt, they the most authoritative consumer product testers. And they know it.
I’ve always been amused by their combination of geeky testing regimens and their 1930′s-derived Socalist practices (purchasing a subscritption to the magazine makes you a “member” of Consumer’s Union and eligble to vote for their directors).
But they’ve always been both supercilious and self-righteous. For years, they claimed “no advertising” but gleefully pumped their (now-made-useless-by-the-Internet) car pricing “service.” Finally, after years of duplicity, they changed their claim to make an exception for their own ads without blinking an eye.
But when they decide they don’t like something, look out. They’ve tortured Suzuki (who deserved it) and Bose (who didn’t). CR was the earliest — and most smug — detractor of SUVs.
Unlike almost any major American news outlet today, their masthead contains zero, none, nada email addresses for readers’ responses. Alone among American journalists, CR doesn’t need to hear from anybody. Even the blog post I am about to blast doesn’t take trackbacks…their bubble is complete.
On now to a piece of advice I read tonight in CR’s auto blog. Tony Giorgianni’s mostly banal post on getting the most from a new car (offering wisdom like RTFM and “get winter mats”) also offers the surreal advice that new car owners should “Change a tire. It’s…a good idea to do a trial run with the jack and spare tire…”
Now I don’t know what planet Tony and CR’s editors are on, but I absolutely guarantee that nobody…and I mean no one…is going to test changing a tire. It’s so ridiculous that only CR could give this advice with a straight-laced face.
You betcha, Tony. When I get my next new car, I’ll suck down a large dose of fish oil and prune juice, then run right out and practice changing tires.
Update: As of the day after I posted a comment with a link to this post on Consumer Report’s original post, they haven’t approved my comment. Sure, they could argue I am trolling for traffic. But I’m not, and I don’t think they really believe that either. They’re just keeping the membrane impenetrable.
Recent Comments