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	<title>Thinking aloud &#187; epc</title>
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		<title>My new pals at Enigma</title>
		<link>http://www.yobyot.com/general-musings/my-new-pals-at-enigma-are-blogging-about-electronic-parts-catalogs/2007/12/18/</link>
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		<pubDate>Tue, 18 Dec 2007 20:59:04 +0000</pubDate>
		<dc:creator>Alex Neihaus</dc:creator>
				<category><![CDATA[General musings]]></category>
		<category><![CDATA[electronic parts catalogs]]></category>
		<category><![CDATA[enigma]]></category>
		<category><![CDATA[epc]]></category>

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		<description><![CDATA[I wanted to make sure that readers of this blog check out an exciting new voice. My pals at Enigma have started blogging, and I think that their first post (at least the first post I didn&#8217;t write) is pretty compelling. Clearly, I am involved in setting up their blogging efforts, but today when Joy [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.alexneihaus.com/wp-content/uploads/2007/12/enigma-produces-electronic-parts-catalog-software-for-oems-in-the-aftermarket.jpg" title="enigma-produces-electronic-parts-catalog-software-for-oems-in-the-aftermarket"><img src="http://www.alexneihaus.com/wp-content/uploads/2007/12/enigma-produces-electronic-parts-catalog-software-for-oems-in-the-aftermarket.jpg" alt="enigma-produces-electronic-parts-catalog-software-for-oems-in-the-aftermarket" /></a></p>
<p>I wanted to make sure that readers of this blog check out an exciting new voice. My pals at Enigma have started blogging, and I think that their <a href="http://www.uptimeblog.com/electronic-parts-catalogs/oems-winning-in-the-aftermarket-parts-and-service-business-with-electronic-parts-catalogs/2007/12/18/" title="My new pals at Enigma are blogging about electronic parts catalogs">first post </a>(at least the first post I didn&#8217;t write) is pretty compelling.</p>
<p>Clearly, I am involved in setting up their blogging efforts, but today when Joy and I were working on her post, I can tell you, I just sat back and watched it happen.</p>
<p>The blogging world is liberating for many software companies because it allows them to (finally!) express their raison d&#8217;etre directly, succinctly and forcefully. You can hear it in what Joy wrote today, and I hope there&#8217;s lots more to come from my new pals at Enigma.</p>
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