At work, we use Clicky web analytics to supplement our web statistics. It’s a great service, and Sean at Clicky has always answered my questions quickly and personally. In short, they’re exactly the kind of people you want to work with.

So, I can imagine how furious he must have been when he had to deal with Linksys "technical" support on a blown switch.

You can read the story here, but the real point is that Sean got smart: he used his blog and his knowledge of SEO to make damn sure Linksys will pay and pay. Just check out the searches Sean posts. If I were looking for a switch, I’d search for exactly these terms and walk, no make that run, away from this particular switch.

The moral: not only is blogging the ultimate version of Consumer Reports (minus the holier-than-thou-1930′s Socialist slant), but the sweet, sweet satisfaction of really stickin’ it to mega-roadblocks like Linksys delivers catharsis and helps others.

Right on, Sean. And thanks for the warning, though I wish you had some Netgear stuff to trash. I want them to suffer, too, but my blog isn’t as well trafficked.