Whew…what a relief!
After reading this piece about being “Googley” in The Atlantic, I wondered if in fact the nakedly aggressive technology company was a thing of the past. I disagree with Joshua Green’s unsubstantiated assertions that we’re totally transitioning to the cloud and that Google doesn’t intend to do evil, but he does make a point that the tactics Microsoft used to crush everyone else aren’t as apparent as they used to be. What a shame, eh? It was a lot more fun in the 1990’s. I sure as hell learned a lot about how to be crushed when Microsoft destroyed us at Lotus.
I believe that if you are a start-up or small company and you aren’t dripping with testosterone in the marketplace, you lose. You lose because you cannot compete with the 600-pound gorillas in your space who can afford to be the nice guy. You need to get your message out, loud and hard. Otherwise, your secret sauce will go down the drain.
I was searching recently for a hosting company to host a vBulletin forum I am creating for a client, and came across Bluehost, which was mentioned favorably in some forums. 1and1, which I’ve been using for several years is just a disaster. Big, German, slow, rigid, German, insecure, German, ossified, German, I’d grown tired of never getting an answer to any question and being blamed 100% of the time there was a problem.
Come to discover that the CEO of Bluehost, Matt Heaton, has got the exact take-no-prisoners attitude I have been missing lately. Here, on winning, and even better (and more sneeringly) here on Microsoft, Matt has got the exact “stuff” going on in his company to win in a very competitive market.
And, by the way, his company backs up the bluster with good service and pricing.