What’s a blogger to do with all this? Easy: cram it all into a rant about Google.
You will advertise your product or service on Google. You will allow your competitors to bid against you for the sole purpose of increasing revenue for Google. You will take whatever Google believes is your rightful SEO position and you will never really know how it was determined (after all, they’ve read Kafka, too).
Finally, and most importantly, you will advertise like it was a marathon until you (or your budget) drops dead from exhaustion.
George said it best:
Let me tell you how it will be
There’s one for you, nineteen for me
‘Cause I’m the taxman
Yeah, I’m the taxman
So there, I’ve crammed it all into one more-or-less coherent rant about Google. What’d you think?