After over a year of consulting, I’ve taken on a new role with Active Endpoints which returns me to my roots in application development. For many years before I went into marketing, I developed applications using what was then considered leading-edge technology.
What amazes me is that leading-edge developers today face the same problems as I did then: there’s too much “stuff” to conquer, too many technologies to integrate and too many piece parts to put together with duct tape.
Active Endpoints has created a new category of app dev software, what we call a visual orchestration system, or VOS. You can read more about it in a press release we issued today…there’s a lot more to come from us on this topic. (Those of you who know me aren’t surprised to hear that, I would assume.)
Anyway, I think this company can change — indeed revolutionize — the way applications are developed by helping the industry think large — as in programming in the large. This is in complete contrast to the way people think today, which is all about devolving problems to their smallest units to make them solvable, then trying after the fact to put them together in some coherent way. Any of you who have ever tried to build something from a kit knows how impossible this can be.
Given the size of the problem and the amazing technology Active Endpoints offers, once I got the chance to join I found it irresistible.