Those of you who know me may remember Revit’s 2001’s “shelf present” or 2002’s infamous treadmill pr stunts. If you do, you won’t be in the least surprised to see images of the front and back of a card actors in prison uniforms are going to be handing out next week at Oracle OpenWorld in San Francisco.
Yup, I am back to some tried-and-true marketing tactics: poke the opponent in the eye using humor and rely on the power of community. What is new this time is how effective social media has been in helping create buzz about this stunt before we even pull it off.
If you are in SF next week, please do join us at the party. Remember to bring along photos and/or videos of the stunt for the competition.
Update October 21, 2009: It was a massive success. Check out the hi-jinks here