I often use my blog to diss marketing that’s stupid, misleading, dangerous or derivative. This time it’s my pleasure to share marketing that’s on it…at the top-dead-center of the power stroke…so damn good it’ll make your day.
Coffee lovers often talk about the “blend” — a mystical combination of the beans, the roasting and the infusion of hot water that delivers whatever it is coffee addicts see in their poison. (I just see mud.)
In high tech marketing, the “blend” is everything. You gotta have creativity… you gotta have authenticity…and given that small tech startups are either a) a completely new idea and/or b) trying to unseat titans, you gotta have balls to make your point. Big ones.
And my friends at currensee.com have ’em. Watch this video. In just 1:02, you get it all in the blend. The beans (what currensee.com is), the roasting (it’s a social network for currency traders) and the infusion of…well…tush into the blend. If you don’t smile — and then head right over to the site — it’s definitely your problem.
My hat’s off to Dave and Michelle for ignoring all the reasons marketers come up with not to stand out and delivering their message (make more money trading money with a group) with a liberal dose of authenticity and humor.
Now…don’t spend too long replaying the end of this video, even if nobody’s watching you.
Update 2019-04-29: Removed. Currensee is dead and so is the idea of social currency trading.
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