My new pals at Enigma

enigma-produces-electronic-parts-catalog-software-for-oems-in-the-aftermarket

I wanted to make sure that readers of this blog check out an exciting new voice. My pals at Enigma have started blogging, and I think that their first post (at least the first post I didn’t write) is pretty compelling.

Clearly, I am involved in setting up their blogging efforts, but today when Joy and I were working on her post, I can tell you, I just sat back and watched it happen.

The blogging world is liberating for many software companies because it allows them to (finally!) express their raison d’etre directly, succinctly and forcefully. You can hear it in what Joy wrote today, and I hope there’s lots more to come from my new pals at Enigma.


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