I am very late to the Chocolate Rain phenomenon. In case you are one of the remaining 50 people who don’t know about Tay Zonday’s famous (>13M views!) music video, I’ve embedded the YouTube video below. Be sure you also watch the related videos, including the Chad Vader spoof and Tay’s appearance on Jimmy Kimmel Live.
Back the to main purpose of this post: it’s time to bash the purported “weight loss” drug Alli again. Last summer, I both railed against and sympathized with the marketers of this “miracle drug.” I empathized with the plight of marketers who have to market a drug that, uh, “soils” your clothes with….here it comes…an ugly chocolate rain as it works. Then, I whined about those same marketers minimizing these effects on people.
Then, last week, I was in a Wal-Mart and was stopped dead in my tracks by the display captured in the cell phone photo above. Look at the bottom of the retail display. It says, “can you commit to this?” Cleanly designed and mostly white brochures that match the nice white packaging of the “starter kit” of Alli on the display explain that low-fat foods reduce, the…yes, I am going to say it again…”chocolate rain effects.”
The pun on commitment to achieving a diet goal strikes me as the most cynical marketing I’ve ever seen. It’s not about commitment to low-fat diets…it’s about commitment to a drug that makes you produce a nasty chocolate drizzle. After all, if you can commit to a low-fat diet, what the heck do you need Alli for?
And, yes, I find the minimalist, white graphic design of the packaging and the brochures offensive as well. This product, which in truth, makes you slightly ill by interfering with your ability to absorb fat, should be in a black box with big FDA warnings, or at least a very dark brown that matches the real value of Alli itself.